Product performance
Review sales, units, gross margin, returns, and weekly movement by product.
Retail product analysis
Turn sales, margin, and inventory data into practical priorities for your next buying decision.
Review sales, units, gross margin, returns, and weekly movement by product.
Compare stock on hand with recent sales using sell-through and weeks of supply.
Measure changes in selling price, units, and gross margin during an offer.
Prepare a short list of products that merit a reorder, stock, price, or fit review.
Our approach
Explore how a category review connects product performance with focused questions for your buying team.
| Product | Net sales | Gross margin | Sell-through | Weeks of supply | Return rate |
|---|---|---|---|---|---|
| CRW-101Core crew tee | $18,190 | 64.5% | 4.9 | 5.4% | |
| LNO-204Linen overshirt | $24,336 | 61.8% | 5.2 | 8.0% | |
| WLT-330Wide-leg trouser | $27,588 | 59.2% | 3.1 | 14.8% | |
| TRV-412Travel jacket | $19,002 | 52.1% | 13.4 | 11.6% | |
| SPD-509Seasonal print dress | $21,780 | 48.3% | 10.8 | 18.2% |
Wide-leg trouser: fast sell-through, but a 14.8% return rate deserves a size and fit review before the next order.
Travel jacket: 13.4 weeks of supply is high relative to its recent sales pace. Review the reorder plan and store mix.