Wide-leg trouser: fast sell-through, but a 14.8% return rate deserves a size and fit review before the next order.
Our approach
Retail analysis in practice.
See how a category review brings sales, margin, returns, and stock into one view—and turns the numbers into useful next steps.
Period12 weeks
Products shown5
FocusProduct performance
OutputReview priorities
| Product | Net sales | Gross margin | Sell-through | Weeks of supply | Return rate |
|---|---|---|---|---|---|
| CRW-101Core crew tee | $18,190 | 64.5% | 4.9 | 5.4% | |
| LNO-204Linen overshirt | $24,336 | 61.8% | 5.2 | 8.0% | |
| WLT-330Wide-leg trouser | $27,588 | 59.2% | 3.1 | 14.8% | |
| TRV-412Travel jacket | $19,002 | 52.1% | 13.4 | 11.6% | |
| SPD-509Seasonal print dress | $21,780 | 48.3% | 10.8 | 18.2% |
Travel jacket: 13.4 weeks of supply is high relative to its recent sales pace. Review the reorder plan and store mix.
Review points
What the table suggests checking next.
Wide-leg trouser
Observation
Sell-through is strong at 76%, but the 14.8% return rate is well above the other products in the category.
Next check
Review return reasons, size-level results, and fit comments before increasing the next order.
Travel jacket
Observation
The product has 13.4 weeks of supply and 38% sell-through over the review period.
Next check
Check store-level stock, upcoming demand, lead time, and any planned promotion before reordering.
Seasonal print dress
Observation
Gross margin is 48.3%, sell-through is 44%, and return rate is 18.2%. Several measures warrant review.
Next check
Separate full-price and discounted sales, then review return reasons and remaining stock by location.
Core crew tee
Observation
The product combines 72% sell-through, 64.5% gross margin, 4.9 weeks of supply, and a 5.4% return rate.
Next check
Confirm the result at color and size level before treating the product as a reorder candidate.
Definitions
The measures behind the review.
Retailers may use different formulas. The delivered work states the definition used.
- 01Net sales
- Gross sales less discounts and returns for the period reviewed.
- 02Gross margin
- Net sales less product cost, shown in dollars and as a percentage of net sales.
- 03Sell-through
- Units sold divided by beginning stock plus units received during the period.
- 04Weeks of supply
- Current units on hand divided by recent average weekly unit sales.
- 05Return rate
- Returned units divided by sold units, using a stated time period.
Decision context
The numbers are the starting point.
Vendor terms, lead times, minimum orders, store plans, customer comments, seasonality, and future promotions can change the decision. We connect these measures with your commercial context before recommending the next move.
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